Strategy Series

Our articles specific to the six investment strategies we offer. Whether you invest with us or are looking to invest, these
articles can you give you an insight into why we make the decisions we make.

Consistent Compounders
A Retailer’s Path to Consistent Compounding

Over an extended period of time, it is hard to make money in Retailing. In this newsletter, we discuss a subset of retailing – apparel retailing – and how the principles that underpin the business models of consistent compounders in general are of relevance for success in apparel retailing as well. Two key variables – […]

Consistent Compounders OCT 08 . 13 MIN READ
High ROCE of CCP companies attracts new competitors regularly
Consistent Compounders JUL 10 . 16 MIN READ
Succession Planning is Critical for Disruptive Capital Allocation
Consistent Compounders MAY 09 . 10 MIN READ
Wealth Compounding = High ROCEs + Reinvestment of Profits
Consistent Compounders
A Retailer’s Path to Consistent Compounding

Over an extended period of time, it is hard to make money in Retailing. In this newsletter, we discuss a subset of retailing – apparel retailing – and how the principles that underpin the business models of consistent compounders in general are of relevance for success in apparel retailing as well. Two key variables – […]


Jan 06 . 8 MIN READ READ MORE
Consistent Compounders
High ROCE of CCP companies attracts new competitors regularly

In any vibrant, free market economy, firms that enjoy high RoCE will attract continuous waves of competition. Amidst high competitive intensity, while most firms will fall by the wayside, the Consistent Compounders are able to maintain their dominance due to their strong moats – built through prudent capital allocation and strategic decision making. Marcellus’ research […]


Oct 08 . 13 MIN READ READ MORE
Consistent Compounders
Succession Planning is Critical for Disruptive Capital Allocation

Large businesses often face the risk of stagnating growth due to saturation of their core market or disruption from new innovators. One way to mitigate this risk is to invest in disruption, innovation & expansion of the business into adjacencies. However, successful execution of such capital allocation decisions is not dependent only on strategic decision-making […]


Jul 10 . 16 MIN READ READ MORE
Consistent Compounders
Wealth Compounding = High ROCEs + Reinvestment of Profits

Starting this month, we are rolling out a joint newsletter across our four domestic PMS Products. In this edition, we revisit the basic principles underlying Marcellus’ investment philosophy i.e. a firm’s ability to generate Free Cashflows (FCF) and grow them at a healthy rate sustainably over the long term. We take a look at: a) […]


May 09 . 10 MIN READ READ MORE
Global Compounders
Global Compounders Portfolio: Resilience Amidst Chaos

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 25-30 deeply moated global companies aligned with megatrends, fostering a consistent mid to high teens compounding of free cash flow/earnings. Amidst an increasingly uncertain global macro landscape, our proprietary Torque based positioning favors defensive stocks that deliver higher than GDP growth with low earnings volatility – as […]

Global Compounders
Global Compounders Portfolio: Resilience Amidst Chaos

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 25-30 deeply moated global companies aligned with megatrends, fostering a consistent mid to high teens compounding of free cash flow/earnings. Amidst an increasingly uncertain global macro landscape, our proprietary Torque based positioning favors defensive stocks that deliver higher than GDP growth with low earnings volatility – as […]


Feb 12 . 9 MIN READ READ MORE
Global Compounders
Global Compounders Portfolio: First Anniversary Review

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 25-30 deeply moated global companies aligned with megatrends, fostering a consistent mid to high teens compounding of free cash flow/earnings. As GCP reaches its first birthday, we reflect on our journey. Despite the brief time span, it’s reassuring to witness the portfolio’s progress aligning with our expectations, […]


Dec 05 . 10 MIN READ READ MORE
Global Compounders
Unleashing the Power of ‘Owner Operators’ to create Wealth for our Clients

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 25-30 deeply moated global companies listed in developed countries, leveraging their products and services aligned with global economic megatrends, fortified by exceptionally solid moats. These elements contribute to the consistent compounding of free cash flow/earnings in the mid-to-high teens. Here, we spotlight the investment philosophy known as […]


Oct 24 . 11 MIN READ READ MORE
Global Compounders
Unlocking Wealth Creation Through External Capital Allocation – An Underappreciated Phenomenon

Marcellus’ Global Compounders Portfolio (GCP) invests in 25-30 deeply moated global companies listed mostly in developed countries and other global markets. These companies have dominant franchises which benefit from global economic megatrends and rational capital allocation by the management teams running these firms. These elements help the GCP companies drive an annual increase of approximately […]


Aug 28 . 15 MIN READ READ MORE
Kings of Capital
Kings of Capital Portfolio Newsletter: Quality lenders to benefit from RBI’s credit shakeout

To curb systemic risk posed by the sharp growth in unsecured credit and NBFC credit in the banking system, the RBI raised risk weights on both from 100% to 125%, effectively asking lenders to set aside more equity capital for these credit risks. This move is likely to have highest impact on business models of […]

Kings of Capital APR 29 . 10 MIN READ
A Simple Approach to Valuing Financial Services Companies
Kings of Capital MAR 27 . 10 MIN READ
What KCP Lenders Can Teach SVB’s Management
Kings of Capital
Kings of Capital Portfolio Newsletter: Quality lenders to benefit from RBI’s credit shakeout

To curb systemic risk posed by the sharp growth in unsecured credit and NBFC credit in the banking system, the RBI raised risk weights on both from 100% to 125%, effectively asking lenders to set aside more equity capital for these credit risks. This move is likely to have highest impact on business models of […]


Dec 09 . 8 MIN READ READ MORE
Kings of Capital
Learning from history: Discounting in Financial Services is a bad strategy

History shows that competing only on the basis of price either as a lender or as an insurer has inevitably led to heavy losses and in some cases to bankruptcy. In this newsletter, we discuss how PSU general insurers in their quest to gain market share, cut pricing in group health insurance for 5+ years […]


Sep 07 . 11 MIN READ READ MORE
Kings of Capital
A Simple Approach to Valuing Financial Services Companies

Valuing lenders and insurance companies is tricky as the well accepted principle of discounting future cash flows does not work for Financial Services companies. These companies work under a regulatory framework which requires them to maintain a minimum capitalization level and also reinvest a large part of their earnings. Technically these firms have no/negative free […]


Apr 29 . 10 MIN READ READ MORE
Kings of Capital
What KCP Lenders Can Teach SVB’s Management

Even as the global financial system is reeling from the stress created by the sharp increase in interest rates over the past year, the Indian banking system is well placed to overcome this crisis owing to its granular liability franchisee, well matched asset-liability (ALM) schedules and more calibrated monetary policy conduct by the central bank. […]


Mar 27 . 10 MIN READ READ MORE
Little Champs
Reinvesting Profits Back into the Business

Marcellus’ Little Champs portfolio (LCP) aims to discover companies with a high probability of entry into benchmark BSE500 index over the next 3-5 years thus capturing the outsized returns that accrue to such potential entrants. Over the past year, some of the LCP stocks have faced temporary headwinds mainly on account of Covid-19 demand normalization, inventory […]

Little Champs MAR 21 . 8 MIN READ
Rapidly Rising Profits Alongside Falling Share Prices
Little Champs JAN 31 . 10 MIN READ
Little Champs: Spotlighting Vijaya Diagnostic
Little Champs
Reinvesting Profits Back into the Business

Marcellus’ Little Champs portfolio (LCP) aims to discover companies with a high probability of entry into benchmark BSE500 index over the next 3-5 years thus capturing the outsized returns that accrue to such potential entrants. Over the past year, some of the LCP stocks have faced temporary headwinds mainly on account of Covid-19 demand normalization, inventory […]


Nov 10 . 11 MIN READ READ MORE
Little Champs
Invest in Dominant B2B Firms in Highly Profitable Industries

The industry in which B2B firms operate can have an outsized impact on their compounding potential. Over FY14-23, some sectors like IT, Light Industrials and Chemicals have generated twice as much RoCE and share price returns as compared to sectors like Energy and Metals & Mining (which struggle to return even cost of capital). This […]


Aug 07 . 10 MIN READ READ MORE
Little Champs
Rapidly Rising Profits Alongside Falling Share Prices

Over the last decade, while the BSE Small Cap index constituents have grown operating profits in low teens, the Little Champs constituents have consistently delivered 20%+ EBITDA growth. This has resulted in superior, consistent long term returns alongside sharper recoveries post drawdowns than the BSE SmallCap index. In recent quarters, while the fundamentals for Little […]


Mar 21 . 8 MIN READ READ MORE
Little Champs
Little Champs: Spotlighting Vijaya Diagnostic

This month we place the spotlight on Vijaya Diagnostic Centre Limited (Vijaya), a leading diagnostic player in Andhra Pradesh and Telangana, and one of the few organised players to offer an integrated offering of pathology (2/3rd revenue contribution) and radiology (1/3rd share of revenues). Vijaya has consistently outperformed its integrated diagnostic peers (FY18-22 average EBITDA margin nearly […]


Jan 31 . 10 MIN READ READ MORE
Marcellus Erudite
Marcellus Portfolio Update and Performance Snapshot – December 2023

  Consistent Compounders Portfolio (CCP) Calendar year 2023 ended with Marcellus’ CCP portfolio generating 16% returns with 6% underperformance against Nifty50 TRI, supported by a recovery in performance from April 2023 onwards (1st Apr 2023 to 31st Dec 2023 performance was 28%, marginally better than Nifty50 TRI). The top-5 stocks in Nifty were Tata Motors, Bajaj Auto, […]

Marcellus Erudite
Marcellus Portfolio Update and Performance Snapshot – December 2023

  Consistent Compounders Portfolio (CCP) Calendar year 2023 ended with Marcellus’ CCP portfolio generating 16% returns with 6% underperformance against Nifty50 TRI, supported by a recovery in performance from April 2023 onwards (1st Apr 2023 to 31st Dec 2023 performance was 28%, marginally better than Nifty50 TRI). The top-5 stocks in Nifty were Tata Motors, Bajaj Auto, […]


Jan 16 . 15 MIN READ READ MORE
Marcellus Erudite
Portfolio Performance and Update on Fundamentals

  Consistent Compounders Portfolio (CCP) Companies in our Consistent Compounders Portfolio generated median PAT growth of 24% YoY in 2QFY24 and 27% YoY in 1HFY24. This acceleration in PAT growth is an outcome of both: a) accelerated market share gains and improved operating efficiencies as an outcome of capital allocation decisions taken over the last […]


Dec 18 . 9 MIN READ READ MORE
Marcellus Erudite
Portfolio Performance and Update on Fundamentals – Oct 2023 – Marcellus

Consistent Compounders Portfolio (CCP) Our portfolio companies’ reported fundamentals in 2QFY24 continue to demonstrate strength and consistency – portfolio’s revenue growth was 22% YoY and EPS growth was 28% YoY in the quarter ending 30th September 2023. Several of our portfolio companies reported revenue growth rates, significantly healthier than other players in the same industry. For instance, […]


Nov 16 . 6 MIN READ READ MORE
Marcellus Erudite
Portfolio Performance and Update on Fundamentals September

Consistent Compounders Portfolio (CCP) Despite volatility in the external economic and geo-political environment, Marcellus’ CCP companies have historically delivered consistency of revenue growth and profit growth. We expect this consistency to sustain in the foreseeable future as well. Additionally, over the last few months, we have seen a rise in competitive intensity through new entrants […]


Oct 17 . 11 MIN READ READ MORE
MeritorQ Advisory
The Risks of Owning an Individual Stock

The majority of the listed companies in India fail to beat the market cap weighted index. In this newsletter, we discuss why the odds are stacked against an individual investor owning a small set of stocks. Over a longer investment horizon, returns of benchmark indices as well as the net wealth created in stock markets […]

MeritorQ Advisory OCT 10 . 6 MIN READ
Why Fundamentals and Valuations Matter
MeritorQ Advisory AUG 29 . 5 MIN READ
Why MeritorQ has 30-45 stocks?
MeritorQ Advisory JUL 25 . 8 MIN READ
Rebalancing is Often Misunderstood Yet Necessary
MeritorQ Advisory
The Risks of Owning an Individual Stock

The majority of the listed companies in India fail to beat the market cap weighted index. In this newsletter, we discuss why the odds are stacked against an individual investor owning a small set of stocks. Over a longer investment horizon, returns of benchmark indices as well as the net wealth created in stock markets […]


Nov 21 . 9 MIN READ READ MORE
MeritorQ Advisory
Why Fundamentals and Valuations Matter

MeritorQ’s strategy of picking high-quality undervalued companies delivers better risk adjusted returns by taking advantage of mispricing associated with erroneous investor expectation. Such a strategy also delivers positive excess returns (i.e., returns in excess of the benchmark, in this case the BSE 500) around earnings dates further reaffirming the mispricing hypothesis. In fact, a significant […]


Oct 10 . 6 MIN READ READ MORE
MeritorQ Advisory
Why MeritorQ has 30-45 stocks?

The terms ‘quantitative’, ‘systematic’, and ‘rules-based’ are often used interchangeably as representing an investment approach that is perceived to be in direct opposition to what a ‘fundamental’, ‘discretionary’ or ‘stock-picking’ approach may be. While both quantitative and discretionary strategies can pursue the same objective and both can be fundamentally oriented, quantitative strategies are different from their […]


Aug 29 . 5 MIN READ READ MORE
MeritorQ Advisory
Rebalancing is Often Misunderstood Yet Necessary

Periodic rebalancing or re-alignment of the MeritorQ portfolio is as necessary as watering a plant periodically to help it grow – do it too often and the plant may rot; on the other hand, never do it and the plant dies. In MeritorQ we identify quality yet relatively undervalued companies (our newsletters Forensic Accounting Using Quant […]


Jul 25 . 8 MIN READ READ MORE
MeritorQ PMS
MeritorQ: A Deeper In-Depth Look At MeritorQ’s Forensic Model

MeritorQ uses forensic ratios to evaluate the accounting quality of Indian companies. As we highlighted in our February newsletter – Forensic Accounting Using Quant Methods Boosts Returns – our accounting checks can identify accounting frauds well in advance of the actual drawdown event. Using the specific examples of two companies in this newsletter, we discuss how accounting […]

MeritorQ PMS JAN 11 . 10 MIN READ
MeritorQ: The Power of Checklists
MeritorQ PMS DEC 08 . 8 MIN READ
MeritorQ: Strength Lies in Numbers
MeritorQ PMS
MeritorQ: A Deeper In-Depth Look At MeritorQ’s Forensic Model

MeritorQ uses forensic ratios to evaluate the accounting quality of Indian companies. As we highlighted in our February newsletter – Forensic Accounting Using Quant Methods Boosts Returns – our accounting checks can identify accounting frauds well in advance of the actual drawdown event. Using the specific examples of two companies in this newsletter, we discuss how accounting […]


Mar 15 . 9 MIN READ READ MORE
MeritorQ PMS
MeritorQ: Forensic Accounting Using Quant Methods Boosts Returns

Over the past 16 years, the average return of market cap weighted BSE 500 index has been 10.3% p.a. on a 3-year rolling basis. But the story changes completely when we differentiate between the index constituents based on their accounting quality. There is a clear deterioration in returns and a rapid increase in risk and […]


Feb 13 . 11 MIN READ READ MORE
MeritorQ PMS
MeritorQ: The Power of Checklists

Most of us have used a checklist at some point. Humans need checklists because most of us have imperfect recall. Checklists provide a cognitive safety net. They prevent us from having to suffer due to our flaws —flaws of memory, attention, and thoroughness. Checklists have been found to be effective in performing complex tasks in varied […]


Jan 11 . 10 MIN READ READ MORE
MeritorQ PMS
MeritorQ: Strength Lies in Numbers

The operational efficiency of the quantitative approach we take in MeritorQ allows us to analyze and rank  stocks over a large investment universe on a consistent set of metrics. Ranking over a large peer group of  companies magnifiesthe power of statistical analysis and hence the reliability of the screening and selection  steps. Another benefit of […]


Dec 08 . 8 MIN READ READ MORE
Rising Giant
Stress Test for Rising Giants

Marcellus’ Rising Giants portfolio (RGP) aims to discover companies with a high probability of entry into benchmark Nifty50 index over the next 3-5 years thus capturing the outsized returns that typically accrue to potential Nifty50 entrants. Over the past year, some of the RGP stocks have faced temporary headwinds mainly on account of Covid-19 demand normalization, […]

Rising Giant
Stress Test for Rising Giants

Marcellus’ Rising Giants portfolio (RGP) aims to discover companies with a high probability of entry into benchmark Nifty50 index over the next 3-5 years thus capturing the outsized returns that typically accrue to potential Nifty50 entrants. Over the past year, some of the RGP stocks have faced temporary headwinds mainly on account of Covid-19 demand normalization, […]


Nov 18 . 14 MIN READ READ MORE
Rising Giant
Invest in Dominant B2B Firms in Highly Profitable Industries

The industry in which B2B firms operate can have an outsized impact on their compounding potential. Over FY14-23, some sectors like IT, Light Industrials and Chemicals have generated twice as much RoCE and share price returns as compared to sectors like Energy and Metals & Mining (which struggle to return even cost of capital). This […]


Aug 07 . 10 MIN READ READ MORE
Rising Giant
Outsized Earnings Growth Alongside Falling Share Prices

In this month’s newsletter, we ask whether the Rising Giants (RG) stocks were ‘richly’ valued when we bought them? Using an earnings growth of 20% (5% for the terminal year) and cost of capital of 12%, the median longevity implied by the then prevailing market prices for the RG portfolio rose from 8 years as at FY18-end […]


Apr 24 . 8 MIN READ READ MORE
Rising Giant
Short Term Excitement vs Long Term Wealth Creation

Every year there will be a couple of sectors and a handful of stocks that give outsized returns helped by short term earnings momentum and narratives around the same. However, such sectors and stocks are generally unable to replicate their short-term success over the medium to long-term. While chasing momentum can provide short term enrichment, […]


Feb 20 . 6 MIN READ READ MORE

For more content on our strategy, visit the archives

GO TO ARCHIVES

LET’S GET ACQUAINTED

New to Marcellus?
Watch this video to know more about us

4 MIN WATCH WATCH VIDEO

The Gold List

The best collections from the Marcellus Library


Curated Collection

HANDPICKED ARTICLES FOR OUR ACTIVE INVESTORS

2024 © | All rights reserved.

Privacy Policy | Terms and Conditions